雅斯特國際酒店系列設計賞析 | 互向設計

雅斯特品牌靈感源于地中海的自由港城市——特利雅斯特（trieste），中文命名融合地中海港灣、言傳記憶力與品牌美學“雅”，形成獨特風情的名稱：雅斯特。英文名稱：NEW MASTER意為新銳力量，表明雅斯特酒店集團通過行業創新、個性服務、資源整合打造核心競爭力，立志成為酒店行業新生力量的倡導與引領者。

 Inspired by the Mediterranean freeport city of Trieste, the Yaster brand is named after the unique style of the Chinese name, which combines the Mediterranean harbor, verbal memory and brand aesthetic "Yaeste". English name: NEW MASTER means cutting-edge force, indicating that Yaster Hotel Group has built its core competitiveness through industry innovation, personalized service and resource integration, and is determined to become an advocate and leader of new forces in the hotel industry. 

集團旗下品牌共擁有超過500家酒店，覆蓋湖北、湖南、廣東、廣西、云南、貴州、四川、重慶、山東、山西、河南、江西、福建、海南等地區的100多座重點城市，員工數量超過13000人。

          The Group has more than 500 hotels in more than 100 key cities in Hubei, Hunan, Guangdong, Guangxi, Yunnan, Guizhou, Sichuan, Chongqing, Shandong, Shanxi, Henan, Jiangxi, Fujian, Hainan and other regions, with more than 13,000 employees.

         作為國內最早精準定位中檔酒店市場的酒店集團，雅斯特以中檔商旅文化酒店行業開創者和先行者的姿態，秉承“專業、舒適、優雅、親和”的產品理念，和“以朋友般的熱情，讓每一位客戶滿意”的服務理念。

          As the earliest hotel group in China to accurately position the mid-range hotel market, Yaste adheres to the product concept of "professional, comfortable, elegant and friendly" and the service concept of "satisfying every customer with the enthusiasm of a friend" as the pioneer and pioneer of the mid-range business travel and cultural hotel industry.

[ 原創聲明：本文為結婚產業觀察轉載；來源：互向設計；轉載請注明作者姓名和來源。文章內容系作者個人觀點，不代表結婚產業觀察對觀點贊同或支持。 ]

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